Facts of the case:
Several companies operating in retail, aviation, hospitality, entertainment etc. run customer loyalty schemes to enhance the brand sale through repetitive purchases. Most common loyalty scheme is the one where the customer earns loyalty points upon buying goods or services from the organization / taxable person. Said points earned by the customer can be utilized/ redeemed for future purchase transactions.
This story is available exclusively to subscribers of taxsutraquasar.com.
Sign In
to access the full content.
Not subscribed yet? Please
get in touch
with us for enquiries, free trials and subscriptions.