Loyalty programs are gaining momentum as one of the best marketing tools in the current race of winning customers and spreading global wings to ensure brand loyalty.
Loyalty program - termed as ‘Rewards program’ in trade parlance not only helps in retaining the customers but also in building market base with increased spends. These are widely used by retail, hospitality, banking, and aviation sector offering discounts, special offers, loyalty points, vouchers etc. depending on the intended coverage.
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